Travels

Offers and teasing

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Months ago, a European law that forced airlines to include all fees and surcharges in their offers to avoid deceptive advertising circulating through newspapers and the Internet came to light. The purpose of this law was to inform the user of the true price of the advertised offer. That is, the advertised price must be equal to the price that appears at the end of the reservation; something that still costs to see if one gets to travel through the portals of low cost or not so low airlines.


If the law were in operation and the world of advertising worked according to the laws, I am sure that 84 euros to go to and from Dublin from Barcelona would have seemed a very reasonable price. After all, about five years ago I flew regularly to Dublin with the only company that existed then for some 50,000 pesetas.

I guess one airline waits for the other to make the move. It seems to me that if the European Union does not get tough, nobody will move their letters and we will continue to see these continuous deceptions in advertising that only lead to customer distrust.

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