It is not necessary to remind you of the move of the last days with Michael O'Leary on stage canceling all the flights purchased through pages that have nothing to do with that blue background and yellow and shrill letters of Ryanair.
The leading low cost company has achieved the two purposes it had in mind:
- Let everyone talk about it (and right now I scourge myself and add myself to the list). This is and has been his marketing tactic since its inception. He likes to provoke controversy with presidents on the cover or attack anyone in order to go on stage.
- Let people know that as of now there are no intermediaries and if you have to buy a Ryanair flight you will have to go to your own flight page.
There is no doubt that neither Ryanair nor most of the low-cost companies would be where they were if it were not thanks to the marketing work (interestingly) that the flight portals have done during the last years. Their campaigns may be clear or of doubtful legality in some cases (with increases in management expenses) but there is no doubt that they have launched successful low-cost companies by providing direct publicity and attracting customers to their check ranks in with an easy search for offers among all low cost companies.
Why does Ryanair want to load the low-cost golden egg hen? The reason I understand is simple. Ryanair has grown big and no longer needs intermediaries.
Michael O'Leary seems to tell us that the time for leeches is over. From now on, everyone must go through their horrendous page of bright colors where the price does not receive external increases, that is, it will not rise more than they want. And in fact, I think that the majority of users already do it and for a long time.
During the last months we are seeing large-scale mergers between airlines, the increases in the price of fuels causes losses in most airlines in the balance of this first half, Ryanair now offers us a clear message of “save who can” .
I am very afraid that the low cost times are ending. I hope to be wrong.